This project reimagines a tattoo directory as something made by artists for artists—part history, part guide, part local spotlight. I designed a print magazine that highlights shops, styles, and stories, then expanded the system into a mobile app offering an artist feed, profiles, messaging, and appointment booking. The result bridges analog tattoo culture with a clean, modern digital experience.

The challenge was capturing the raw energy and boldness of American Traditional tattooing while keeping the guide approachable, organized, and functional. Translating that identity across both print and app required creating a cohesive visual system that felt authentic, readable, and community-oriented.