This project centered on building a cohesive visual language for the brand, including shirt graphics, logo elements, and supporting artwork. I leaned into thematic motifs—rats, plague imagery, and distressed textures—to craft a style that feels raw, expressive, and instantly recognizable.

The biggest challenge was pushing the brand’s darker tone without sacrificing clarity or wearability. Striking the right balance between detailed illustration and clean composition was key to creating effective merch.